June 17, 2008

SRK may be the undisputed King of Bollywood and Big B it’s evergreen superstar, but when it comes to endorsing celebrity brands, the two are no match to Chote Nawab’s popularity. According to a recent TAM study, Shah Rukh Khan, Big B and Hrithik were beaten hands down by the Junior Pataudi who topped the list of the most featured star in the ad world- with over 45 lakh seconds of visibility.

According to the AdEx research, in terms of visibilty in 2007, ads featuring Saif Ali Khan appeared for 45 lakh seconds followed by ads featuring Shah Rukh Khan for 42 lakh seconds, Amitabh Bachchan and Hrithik Roshan ads appeared 32 lakh seconds and 31 lakh seconds respectively. And among actresses it’s Kajol who catches most eyes with her ads taking 22 lakh seconds space in 2007 followed by Preity Zinta, Aishwarya Rai Bachchan and Juhi Chawla whose ads take 13.2 lakh seconds space.

Preity Zinta, Aishwarya Rai Bachchan and Juhi Chawla rounded off the top 10. With 13.2 lakh seconds, Chawla was ahead of reigning draws like Priyanka Chopra (11 lakh seconds), Bipasha Basu (6.4 lakh) and Kareena Kapoor (6 lakh). As for the cricketers – only captain MS Dhoni and legendary Sachin Tendulkar (with 8 lakh seconds visibility) seem to be managing to draw the moolah in the advertising circles. Thus, Saif is the unconquered Badhash of the commercial business – leaving the likes of SRK & Big B far far behind.

GOSH, all of them are rich, go help fix the mumbai traffic. USE THAT MONEY WISELY….or for a good cause. We are very charitable actually.


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